Surveys are not always something one would go by. But when it has something to do with the terms ‘Apple’ and ‘loyalty’ we’d prefer to take notice. A new research by Strategy Analyst shows that the company that had among the finest customer loyalty experiences is now facing a severe backlog on that one key claim. In the US, 93% current iPhone users said they would opt for an iPhone as their next phone, in 2011. This year however the number has slumped down to a weak 88%. Experts believe that a lack of innovations are one of the main reasons the iPhone has seen such a setback.
If you’d put this to me or anyone following Apple closely, even a couple of years ago, we’d believe it to be unreal and hypothetical. However, back then Android hadn’t spread its promising tentacles as deep as it does now.