Apple’s Jony Ive shows off the company’s first Belgian store

by Gareth Mankoo


The local press of Brussels were treated to a first-view of the capital’s first Apple Store. Designed by Apple’s very own Jony Ive, the store brought in familiarity with the trademark glazed facades. On the inside however, Jony introduced the idea of a more natural finish with timber surfaces, eight trees at the center of the store and a little walkway along the genius bar. The designer was assisted by Angela Ahrendts, who helped co-create the magic. The wooden finishes also included wooden drawers that opened up containing Apple Watches. A large screen at the rear of the store is specially added to showcase whatever visual material the brand leverages for presentation or sale.

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The idea of a timber-themed Apple Store should be quite acceptable. Given that European store is located at the country’s tourism-studded capital, we can definitely expect more eyeballs setting their sights on this store.

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[ Via : Designboom]

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