Coca-Cola will scout for the 007 in you
Coca-Cola are all set to pull out one of their biggest campaigns. With the release of Skyfall in the horizon, the beverage giant have decided to go for the jugular this time and roll out a campaign so expansive that it would leave one wondering. They have specially customized their packaging of cans and PET bottles to carry forward the theme. It goes without saying that the campaign will also include television commercials and onground activation. So, the catch is that Coca-Cola will enable drinkers to unlock their true potential of being true detectives.
How? Well we wouldn’t know. We’re still on the ‘teaser’ phase of the campaign. So will you be cool to have Coca-Cola ‘unlock the 007 in you’?