Else Mobile promises to be more than what you expect from a mobile

A now mobile handset has just made an appearance. That’s not really news though as mobiles are being launched seemingly on a daily basis but what makes this handset different is that the Israeli design house Emblaze Mobile, have designed the handset to have the Phone as just one of the many functions the handset has but not its main focus. That seems a little hard to understand, but simply put the user’s experience first i.e. focus on the application being used currently and all else second including the phone and incoming calls. So when you’re watching a movie it becomes your PMP and nothing else. The device runs on a TI OMAP 3430 mobile processor that uses the new Linux-based “ELSE Intuition” mobile platform that was jointly developed by software company Access.

The handset’s specs include a 3.5” capacitive touchscreen that sports am 854 x 480 pixel resolution. It’s fitted with a 5MP camera, GPS with support from A-GPS and Bluetooth. It’s 3G ready handset. The CEO of the company claims that the ELSE mobile will change our perspective on mobile handsets by keeping the focus on the user’s experience. The device is expected to go on sale to consumers in 2010. I’m just a little bit confused as to why this handset is any different than any other touchscreen mobile. Don’t all the company’s pretty much make the same claim, that their handset was designed with eth user’s experience in mind? And isn’t the sole purpose of having a mobile connectivity, the ability to be reached at anytime anywhere and having the ability to simply dismiss or reject a call when you want?
Pocket lint