Post Google’s acquisition of Motorola, things are looking bright for the company. It’s safe to say that Motorola has done a good job launching its flagship model Moto X. The uniqueness and customizability of Moto X has been an important factor for its popularity but only a proper teardown can reveal if it’s as interesting under the hood as it is on the outside. IHS did a complete teardown of Moto X and predicted the Bill of Materials (BOM) to be about $221.
The 16GB version of Moto X is being sold for $579 without contract and $199.99 on contract. Surprisingly, the components used in the device aren’t as new as we expected it to be. But the good news is, it is fairly repairable and iFixit gave it a score of 7 out of 10 on its reparability.
Motorola is using ‘assembled in the US tag’ to market the product hard, but is paying a fair bit of premium for it. Estimates predict it escalates the price by $4 to $5.
The assessment made by IHS:
$209 – Cost of components
$12 – Manufacturing cost
$28 – Cost of Qualcomm Snapdragon S4 processor
$43 – Qualcomm’s chips for Wi-Fi, Bluetooth, cellular connections, power management and audio
$64.50 – Cost of the 4.65 inch Samsung screen
[Via – AllthingsD]