Google Now is Popular Science’s ‘Innovation of the Year’
Have you ever wondered why voice-obeying simulated mobile assistants always have women-like voices? Women usually do not listen but tell, do not follow but lead and do not focus but distract. However, to break this myth of an obedient virtual assistant, Google introduces the ‘Google Now’ enhancement in Android mobile phones. This one of a kind anticipatory virtual assistant keeps a close eye on your regular activities; search, calendar and location. It then analyzes your interest to pop notifications. You may now look for the score of your favorite sports team and it will tempt you with free beer offers at a local watering hole. This utility seemed quite an inspiration for Popular Science, who have named the device, the ‘Innovation of the Year’.
Says Jacob Ward of Popular Science, “Voice interfaces like Siri seem outdated by comparison. With Google Now, you don’t pull the phone out when an idea occurs to you. You pull it out when an idea occurs to it.”