Ikea to take customers on an Augmented Reality trip
Ikea are known for their innovative adventures with all things interiors. Now they’re giving their mobile prowess a shot with an augmented reality catalog. So you have a regular catalog, towards which you point your phone and voila, you’re suddenly viewing an X-ray depiction of the unit you’re you’re aiming your camera at. This interface also offers users an opportunity to visit links, view 3D views and watch videos based on the products in question. Pretty novel, eh?