September 17, 2012
It is not the iPhone 5 that we are looking for
A new iPhone launch is one of the most anticipated events in the tech space. Followed by the launch it is the coverage of the serpentine queues that form outside Apple stores which show over eager Apple fanboys camping for days just to get their hands on the Jesus phone’s latest avatar. Being in the front of the line is like a media magnet and in this day and age “is a commodity with tangible commercial value”. And as Fortune magazine found out it is much more than the iPhone is what these eager campers are looking for. And each of the seven New Yorkers we met in front of the big glass cube of Apple’s Fifth Avenue store on Sunday — five days and nights before the iPhone 5 goes on sale — was there on business of one sort or another.