Japanese Red Cross and Coca Cola set up vending machines with charity slot

Helping the calamity-hit Japan isn’t all that difficult now, with Coca Cola and Japanese Red Cross teaming up to bring a few tweaks to vending machines. Japan currently is one of the world’s largest users of vending machines, with a machine for every 23 people according to statistics. These tweaked vending machines work just like the conventional ones, though they have added on two extra slots where in you can slip in either ¥10 or ¥100 as donation. Also, instead of rolling out a beverage, the courteous machine emits a loud “Thank you for your Donation!” emblazoned with the Red Cross logo, a red cross; the machine also has a few pictures of charity work being carried out in Japan. The funds collected till September will be used for earthquake relief while the machines will stay in place forever, helping people make generous contributions to society, while they buy themselves soda cans.