LG have adopted a new means of promoting the realistic imaging on their television sets, pranks. A video went up on YouTube showing the most vulnerable kind of people being treated to some realistic horrors. The video shows a typical interview in progress with the interviewer seated before a window (that is actually an LG screen). As the interview progresses they notice the simulated city in the screen get destroyed and tattered into pieces. Their reactions are captured by LG and of course, it’s always bound to be a viral video if someone’s captured in trouble. The video was posted to the YouTube page for LG Chile and has enjoyed 1,606,859 views when this post was written.
Another such video that was posted by LG played the ‘elevator floor is gone missing’ prank. This video was viewed over 20 million times. Virality has found its use in the gadget superpower’s marketing plans and somehow seem to be clicking. What about ROI?
[Via - Mashable]