June 29, 2006
Louis Vuitton wins over Google in court battle
Renowed Fashion house Louis Vuitton has won another round over Google in a legal battle with the Paris court asking the search giant to pay over $ 250,000 to $ 350,000 plus legal fees to Louis Vuitton and eliminate online ads of competitors or counterfeiters that show up in searches for the well-known French brand. Using Google Adwords system companies can pay to be associated with certain search words and An automated tool for advises which keywords to choose in connection with a brand. Topping the list for Louis Vuitton are “handbag knock-offs” and “purse knock-offs.” This landmark decision will apply to Google websites in over 130 countries.
Louis Vuitton has been undergoing a conflict with Google since 2003.