February 10, 2014
Samsung shows off its flagship Galaxy Studio for 2014 Winter Olympics
We do take attention when the words Samsung Flagship and Maria Sharapova appear in the same article. And why not. The Korean goliaths have just unveiled the Galaxy Studio, which will be the centerpiece of its Sochi 2014 Olympic Winter Games campaign. The unveiling at the Olympic Park was joined by Maria Sharapova and Timo Lumme, Managing Director, IOC Television & Marketing Services. The Galaxy Studio will entreat users with the best experiences of the games while leveraging Samsung technologies that will also help fans support their athletes through the ChatON app at the Cheering Zone. “We invite athletes and fans to visit our Galaxy Studios and enhance their time at the Games through our people-inspired technologies and exciting interactive experiences. Mobile devices have become an important way through which people enjoy the Olympic Games, and Samsung is introducing new approaches for spectators to become active participants of the Games through our technology,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics.
Samsung have also made a provision for kids to make the most of the games at a dedicated Kid Zone, where their drawing skills will be tested and appreciated. About 16 reusable structures will be used and later dismantled. Samsung will also have three other Studios located in the Coastal Village, Mountain Village and Sochi Art Museum Square to reach out to a wider audience.