aibo comes in a Award-winning felt package produced from 50% recycled PET plastic bottles

aibo’s package is created from molded PET felt for both cushioning and impact resistance. The package is unique in its use of 50% recycled material and innovative three-layer structure with a hollow interior, providing both a shock-absorbing storage cushion and strong outer cover.

Products shipped in cardboard boxes usually need to be protected internally from water and dust with extra bags and cover sheets. The dense fibers in aibo’s felt package are far more resistant to dirt from outside so no additional protection is required, meaning better conservation of resources and a great first impression when you first meet aibo.
Since aibo’s name is embossed rather than printed on the package, the various chemicals and oil products associated with ink are not required, helping to reduce the environmental impact.