Bang and Olfusen the name synonymous with high end audio systems has teamed up with Audi for the Advanced Sound System that is custom-made for the A8 and S8 models in addition to the new Audi Roadjet concept car. The Advanced Sound System will make its debut to the North American public this week and will be available in the summer of 2006. The Acoustic Lenses automatically rise out of the dashboard when the sound system is engaged, ensuring an extremely detailed acoustic stage from any seat in the car. The Advanced Sound system also employs Bang & Olufsen’s patented digital amplifier technology, ICEpower, which supplies the 14 loudspeaker units with an unprecedented 1000 watts of power.

The system stands out from others on the market because it was created to solve the problem of uneven spatial characteristics of the sound stage. It can be optimized for up to four passenger settings with its 14channel digital signal sound processor, and each of the 14 loudspeaker units are powered by its own amplifier in a self-contained cabinet, which results in minimal exterior sound leakage outside of the car. In addition, the system continuously compensates for changes in interfering background noises such as those caused by the engine, tires, air conditioning, wind or even changes in pavement or rain conditions.
Audi also has great expectations for the cooperation with Bang & Olufsen, as evidenced by the Advanced Sound System’s presence in the new Roadjet car concept. “The character of the Audi A8 as the most dynamic saloon car in the luxury segment is molded by trend setting design and technology, and the Bang & Olufsen Sound System specially developed for each car rounds this off,” says Dr. Martin Winterkorn, CEO at Audi.
The Advanced Sound System will be offered as an upgrade in the A8/S8 class automobiles. In Germany, it is priced at 6000 Euro and US pricing is yet to be set. Expected arrival date is July 2006.
Via – Bang and Olfusen