Chevrolet teamed with Pearl Media to set the World Record for World’s Largest Claw game with interactive 3D projection. This stint was for the Chevrolet Sonic marketing campaign and the projection was put on the side of The Roosevelt Hotel in Los Angeles. This PR stunt actually won the automaker a position in the Guinness Book of World Records for having the gigantic claw game on Earth. The installation is the work of a California based creative agency called Goodby, Silverstein & Partners whereas the baton of 3D mapping here was taken up by Pearl Media.
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