Russia based advertising agency Stoyn has created ice-cream candy in the shape of iconic figures from the 60s to the 90s. There is Darth Vader which leaves your tongue black, Marilyn Monroe, Super Mario, Freddie, etc. Our favorite is Hell Raiser.


Stoyn was founded in 2011 by Sergei Starostin and Victoria Mamikonova. In addition to client work, this dynamic duo is also passionate about what they call “ambient marketing.” They explain this concept on their website: “We believe that ambient is not just a marketing instrument. Ambient is an art of creating an atmosphere at the junction of advertizing[sic], culture, science and lifestyle. We assert that the idea of the brand can be performed in every kind of shape – is it music, or urban landscape, or food.”

Mickey Mouse ice cream has been available at Disney World for decades, but we’ll wager this is the first time beachgoers could enjoy a chilly Che Guevera. We interviewed Victoria Mamikonova to learn more about the project.

Stoyn had a popup store at Art|Basel in Miami.

[Wired]