How to take on the competition and blow it off completely is something what Google is really good at. Four years back almost everyone had a Hotmail, Aol or Yahoo email id which now have become secondary to a Gmail id. Google is doing the same to financial websites now. Apparently Google Finance has become the first website to offer real time stock prices of Nasdaq traded securities. While real-time stock quotes are not new, they have long encumbered with subscriptions, legal agreements, or pay software.
Google via Slashdot