Looks like Apple is feeling the heat of the new Blackberry Storm already, in a new annual business Smartphone customer satisfaction survey conducted by J.D. Power and Associates’ found the iPhone ranked ahead of even enterprise mobility stalwart BlackBerry for ease of operation, operating system, design, features and battery life. The news comes as Smartphone makers are striving to outdo each other in product design and in offering advanced multimedia and Internet features. Their aim is to both attract more buyers as well as to serve a market of wireless carriers who are counting on exclusive deals for flashy devices to woo new subscribers. The findings also illustrate that overall user experience may be just as much a selling point as are the innovative applications that experts say are increasingly critical to luring new fans.

The survey, found that users are still challenged by mobile device software-related issues, like frozen applications, system reboots and touchscreen glitches. However, I still can’t help suspecting the timing of the new study being released just as the Blackberry Storm is set to launch and is a suspected iPhone killer.



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