With almost 10 million digital receivers in use in Japan, without doubt hi-def broadcasting is a hit in Japan. On Demand TV Japan will be starting high definition 1080i video on demand using the H.264 codec (8 Mbps) VOD with 5.1 channel AAC sound. E-Station will be offering the high-def adult content, the service will go live from early July. Depending on the title a fee will be charged starting from 400 Yen ($ 3.5).

The service was announced by Japanese AV idols Sora Aoi and Mieko Arai.