Kodak has announced the latest addition to its award-winning line of consumer digital cameras, the Easyshare Z710 zoom digital camera. With impressive 10X optical zoom, amazing picture quality, and a variety of performance features, this new model gives you value and performance at one go. Easy-to-use for amateurs and sophisticated enough for digital photography enthusiasts, the Z710 camera provides point-and-shoot simplicity with advanced features that make your work look professional. The truth behind the Z710 camera’s outstanding image quality is the combination of the powerful 7.1 megapixel image sensor and a professional quality SCHNEIDER KREUZNACH VARIOGON 10X optical zoom lens, making it simple to zoom and capture crisp shots, as well as make high-quality prints up to 30 x 40 inches (76 x 102 cm).

The Z710 and the entire Easyshare System are specifically designed to make sharing images as easy as capturing them. Available from September, the Kodak Easyshare Z710 camera will retail for £279 ($530)