Trust New Zealanders to dig out a perfect way to promote the television premiere of Batman Begins! Cleverly putting to use the lighted walkways of Auckland, a simple sticker of the iconic Batman logo was used to give the impression of the Bat Signal. Once lit, these 200 stickers placed on the footpath lights beam the Bat Signal upwards, hopefully striking fear in criminals around! A clever promotional idea in the heart of New Zealand, this one’s bound to inspire others looking to create an impression using present infrastructure and giving it a simple twist.

[buzzfeed]