Brick-and-mortar retail giant Best Buy is for the second time expanding a pilot program that began in late May of last year, bringing Apple computers to 200 of its stores by this fall. Best Buy started with a limited number of stores to test drive selling Mac systems, which expanded to 50 stores in mid-October. The most recent pilot expansion reveals the success of its predecessors, increasing the exposure of Mac computers at Best Buy locations by three-fold. Catering to a Mac customer is not easy hope Best Buy trains its staff accordingly.
We’ll be expanding our relationship with Apple in 2007,” said Best Buy president Brian Dunn during the company’s latest earnings conference call.
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