MTV, Microsoft team up for “Urge” digital music service


Reuters reports that MTV networks and Microsoft Corporation would join forces to design and develop a new digital music service. The new service will called “Urge” and will be launched in 2006 (Exact date is not known yet). It will also be integrated into a new version of the Windows Media player. Plans call for the service to offer more than 2 million songs for download from major labels and independents, as well as original content and MTV Networks programs.


Microsoft recently announced plans for it’s new PC to phone service in partnership with MCI termed as MCI Web Calling for Windows Live Call.