It’s one thing waiting for a month to make that trip to your favorite theme park and it’s another altogether standing in that cumbersome queue, just minutes away from getting in. The latter is a lot more painful and that pain is exactly what Walt Disney World want to get rid off. There are certain queue-less tests been performed in Disney World to make it easier for patrons to calm their excited nerves as they lie in wait for their dream rides. Instead of waiting in a line, they will be invited to play carnival games and have fun in the air-conditioned tents.

A really catchy thing is the challenge of keeping close to your group (herd) and respond within 5 minutes of being called. Because if it’s time for you to go in for your ride, and you aren’t close enough, you miss another turn.
[Gadling]