Panasonic, the leader in plasma TV, is introducing a line of custom-built frames which, when combined with the purchase of select plasma models, enable consumers to add an elegant, personalized accent to their Panasonic plasma TV and transform it into a functional piece of art. Users can now enjoy the breathtaking images provided by plasma technology, from high-definition broadcasts to digital photos, surrounded by a custom frame that will fit in with their decor and enhance the viewing experience. Panasonic is the first television manufacturer to offer this innovative option.

Panasonic plans to debut the frames, in eight different styles specifically designed for select 42-inch and 50-inch Panasonic plasma models, on October 25, 2005, on the Panasonic e-business web site, Frames will be available in gold, black, pewter, mahogany, walnut and antique white finishes, and will be priced from $399.95 to $499.95 SRP*, depending on style and the total package, which also includes other options that allow you to customize your plasma TV.