ripeSense is the worlds first intelligent sensor label that changes colour to indicate the ripeness of fruit. The ripeSense sensor works by reacting to the aromas released by the fruit as it ripens. The sensor is initially red and graduates to orange and finally yellow. By matching the colour of the sensor with your eating preferences, you can now accurately choose fruit as ripe as you like it. Voted as one of Time Magazines 36 greatest inventions in 2004.

Currently, they have only released the version that tells you how the pears are doing, soon they will Ripesense folders for kiwifruit, melon, mango, avocado and stone fruit.