Samsung Electronics has introduced its new PDP TV (SPD-42P5HDM, SPD-50P5HDM) as the first in its industry. The most outstanding feature is that the display quality remains unaffected even under sunlight. This new model employs Samsung Electronic’s exclusive technology called ‘Daylight’. It prevents reflection of light by absorbing external light with a special filter while maximizing the transmission of screen. It can perform the brightness of 1300 cd and 549 billion colors. Other features include ‘silver nano remote control’ and automatic sensor of light ‘Blue eye’. It automatically adjusts the brightness of a screen according to the amount of external light.