The sight of seeing only a mug full of coffee is ok, but imagine a whiff of freshly brewed java accompanying the picture…sounds smells like magic and will make want to jump to the nearest Barrista for my fix. A similar scene is happening in Japan where Recruit Co Ltd is displaying video ads for the cafes and restaurants in the underground mall of Tokyo Station by using the “Scent-emitting LCD Display System”. Developed by NTT Communications Corp, the display emits mouth-watering aromas along with the video ads shown on a 42-inch LCD display. The basic exercise behind this experiment is to see how effective the system is in drawing customers. Apparently there is a set off booklets placed below the display that one can use at the participating outlet.
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