Until now, your mobile has been limited to downloading movie previews or small clippings of movies that are soon to be released. Let’s not forget the bizarre idea we covered earlier of showing IMAX movies on the mobile screen. Well Sony is set to change that altogether with the launch of a movie network for mobile phones in the United States. The studio has signed a deal with AT&T and MediaFLO USA to launch the linear channel as one of two exclusive channels coming to the newly announced AT&T Mobile TV with FLO service in May. The channel, to be known as PIX. Sony was one of several studios that contributed titles to content aggregator MSpot, which teamed with Sprint to launch MSpot Movies in 2006. Sony always has been bullish on films via mobile. The studio also was the first in the U.S. to embed full-length titles on memory cards for handsets.

Although the prospect of viewers sitting in front of a two-inch screen for two hours seems dim, the objective is not to keep people watching for the duration of a film. This is not for people looking to view a movie for the first time. It’s OK to miss the beginning or forward and rewind favorite scenes, catering more to the on the go consumers.

Source