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Understanding Rich Media Advertising for Effective Marketing
To grab the attention of potential customers in today’s fast-paced digital world, businesses need to think outside the box when it comes to advertising. Rich media advertising has become increasingly popular in recent years, offering an innovative way to engage audiences in a way traditional advertising can’t. But what exactly is rich media advertising, and…
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Coca-Cola Super Bowl Ad Parody sings in dolphin and Dothraki too!
If most of America went into a frenzy with Coca-Cola’s allegedly racist Super Bowl commercial, then there’s no telling to what’s going to happen now! This hilarious (to us) parody goes on to play America The Beautiful in even more languages and these are mostly inarticulate sounds that dolphins make and even sounds from George…
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Apple dishes out a boring and “serious” iPad Air advertisement
There were times when American technology giant and the brainchild of the late Steve Jobs, Apple, rolled out advertisements that managed to turn heads, make you put down your cup of coffee and stare. Things seem to be changing for the manufacturer now, as the iPad maker has decided to go the Samsung way of…
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Video: Galaxy Note 3 and Gear ad is made for voyeurs and the vain
Some of us took notice of the whole Galaxy Gear thing that rolled in with the Samsung Galaxy Note 3. Then we got to reasoning what it meant. Maybe they company accepted the fact that the Note 3 was too huge to handle and needed something more portable as a proxy or relay to operate…
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Download a blueprint to 3D-print ‘Key of Erebor’ with the new Hobbit ad campaign
In the world of cut-throat competition, companies often have to stray off the beaten path to gain competitive edge over others. Banality of cinema promotion is broken every once in a while by ad campaigns that choose not to follow the tried and tested path and rather offer something refreshing, something amazing. Offering free goodies…
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Nuance Voice Ads on mobiles with Siri like interaction to hit Sweden first
Nuance has been a big name in voice and speech recognition world and especially in the mobile division these days. Their latest advancement has been in the field of mobile advertising. The company teamed up with Millennial Media, Jumptap (set to merge) and Ad Marvel to usher in a new age of interactive advertising for…
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Nokia elbows Apple in the ribs with the Lumia 925 zombie advertisement!
There are times when brands get a little too competitive, but that sure as hell doesn’t make their marketing efforts less witty. Take Nokia’s recent advertisement campaign for instance. The ad portrays Apple iPhone users a s dimwitted, linguistically-challenged zombies, turning countless iPhone users and Apple fans around the world red-faced and irritated. The advertisement…
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Yahoo launches a thirst quenching drink in Japan
Multi-national companies have known to adapt to unconventional methods when it comes to promotions and product launches in the land of the rising sun and yesteryears Internet giant Yahoo is no exception to this. It will be launching a drink (something on the lines of Pocari Sweat and Gatorade) to promote its newly launched web…
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Agent Smith from the Matrix showcases GE Medical’s prowess in new ads
Healthcare has always been in dire need of stronger software and hardware backing to move swiftly through recovery procedures and basic operations. GE has shed light on this topic by introducing the concept of ‘being at many places at once’, and who better than Agent Smith from the Matrix to speak of the deed. Hugo…
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Nike uses holographic advertising to promote the Free shoe!
When it comes to creativity, advertising companies take to the skies and churn out some pretty mind-boggling and eye-catching installations that make passersby stop dead and look on in awe. Recently, we stumbled across this advertisement for a new Nike shoe. Using cutting-edge technology, the guys at Nike and the brains at the advertising agency…
