You can make a variety of ice sculptures but still end up seeing someone beat you. But what few could beat would be a fully working record made of ice. Rockers Shout Out Loud released their album ‘Blue Ice’ in all its novelty, in alliance with TBWA Stockholm, completely in ice. There goes the term vinyl for the band. Ironically, they have a song called ‘Fading Love’. Says Alex Fredlund, Art Director of the agency, “We talked to professors at different universities telling us it would never work out, so we had to develop the technique ourselves.” The entire agency office changed into a Chemistry lab. What fun it must have been!
Alex says, “One of the biggest challenges was that the bubbles made the ice cloudy and messed up the tiny tracks, which made the needle jump.” The team found out that using distilled water actually made the whole thing work. Of course, this came after trying several molds and drying techniques.
This Ice record actually plays!
